Presenting Your House For Sale
Remember that first impressions last. The street appeal of your home is critical to the perception the
prospective buyer will have of your house. In fact, many real estate agents will tell you that prospective buyers
will often decide not to even look inside the house, based on their perception of the house from the street.
So, stand out on the road and take an objective look at your home - do the gardens need tidied, trees trimmed,
paintwork touched up, fence painted, house and roof washed? Most of these items can be attended to relatively
cheaply, and can add enormously to the perceived value of your home.
Inside your home, try and reduce clutter - a cluttered home will always seem smaller to a buyer, and will also make
it harder for them to "picture" their own furniture and belongings in the home.
Many homeowners wait until after they have sold their home and are soon to move out before they have their
"garage sale" to get rid of un-needed belongings. Why not have this before putting the house on the market? It's a
great way to get rid of some of the clutter.
If you have a lot of stuff that clutters up your home but you don't want to get rid of it, consider moving it to
a friend's home while your is on the market, or putting it in commercial storage.
If your interior walls have marks, often these can be washed off - a much easier and cheaper alternative to
re-painting. Pay attention to light switches and around door handles too - these are areas that are often a bit
grubby but can be cleaned with regular household cleaners.
Interior plants creat a fresh colourful feel to a home. They can be used to brighten an area, or improve the look
of less-fashionable items such as a bathroom vanity. If you have plants already, make sure they are in top
condition - trim dead leaves, use leaf polish, and make sure their containers are clean. New plants can be
purchased cheaply (or hired), but don't have too many, as they can add to clutter (see 2. above).
Keep in mind that you may have prospective buyers from a variety of cultures and religions to view your house. Do a
check of areas such as kids' bedrooms and the garage to ensure there is nothing on show that is likely to cause
offence.
A good agent will give you written feedback of buyer perceptions of your home. Don't take criticisms personally -
every buyer has different tastes, and the same feature of your property (eg a large rear yard) can be seen as a
benefit by one buyer (room for the kids to play) and a disadvantage by another (too much upkeep). Sometimes buyers
are looking at a property that is beyond their budget, and will find things to criticise simply to hide the fact
that they cannot afford it.
Discuss buyer feedback with your agent. If there is a negative perception that is continually arising, look at
ways of mitigating this. For example, if there is a repeated comment that the lounge seems small, see if you can
reduce the amount of furniture in there to make the room look bigger.
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